Privacy Policy

Vartha Bharati, respects and values the privacy of every user of our website. We are dedicated to being open about the data we gather, how it is utilized, and who it is shared with. Your trust in us is valued, and we strive to maintain your privacy during your visit to our site.

This Privacy Policy pertains to your use of our Services, which includes our website, mobile or tablet application, and any other online service that links or refers to it. It does not apply to information collected or utilized by Vartha Bharati or its affiliated companies through any other method.

Your use of our website constitutes your agreement to abide by this Privacy Policy. We encourage you to read this policy thoroughly to comprehend our approach to handling your personal information.

Vartha Bharati is licensed to operate and manage the websites of Vartha Bharati and its subsidiaries (hereinafter referred as "Company"). Vartha Bharati manages, and domains.

We retain the right to revise this privacy statement as needed at any time.

What type of data we collect

Personal information: When you sign up for our site and/or Mobile Apps, place an order, or subscribe to our newsletter, we collect various pieces of information based on your activities on our site. This may include your name, gender, mobile number, date of birth, and email address. If you intend to make a purchase or contribute to our cause, we may also require your address and billing information. Our objective in collecting and utilizing your user information is to enhance your experience on our site and improve its features, performance, and overall functionality. For the purpose of this privacy policy, Personal Information pertains to any data that can identify an individual directly or in combination with other data that Vartha Bharati possesses.

We collect the following categories of Personal Information:

  • Information that you provide via our website, when you register on our website e.g. name, email address and mobile number;

  • Information about your computer and about your visits to and use of this Site, such as your Internet Protocol (IP) address, demographics, your computers’ operating system, and browser type and information collected via cookies

  • Our Services may use cookies and similar technologies. By default, most web browsers accept cookies, but you have the option to remove or reject them if you prefer. However, please note that this may impact the functionality or availability of certain features or services on our site.

Non-personal information: We also collect some non-personally identifiable data, such as demographic information regarding, e.g. user IP addresses, browser types and other anonymous statistical data regarding the use of our website and/or Mobile Apps.

Who has the access to your data

We do not disclose any of your personal information, such as your email or name, to third parties, except as required by law or regulations. Only our administrators have access to the data we collect from you. Your data cannot be accessed by any third party through our platform. However, you have the option to review and delete your data at any time.

Purposes your data are used for:

The data is used for providing personalized news feed in the Mobile Apps based on the content preference and reading habits of the user. Personal and other information you may provide when registering, subscribing and/or responding to surveys may be used for the following purposes:

  • to provide better usability, troubleshooting and site maintenance

  • to gain insight into which areas of our website are frequently visited and to what extent, in order to better understand user behavior and improve the user experience on our site.

  • to create your user ID(*)

  • to recognize you upon registration on our website and provide you with a personalized experience while using our services.

  • to contact you and respond to any inquiries or requests you may have submitted to us, in order to provide you with the best possible support and service.

  • We may utilize your data to grant you access to desired content tailored to your preferences, ensuring a personalized and optimized user experience on our site.

  • for marketing communications, and where applicable, share it with our trusted business partners in accordance with legal requirements.

How long do we retain your information:

Upon registering for an account, we will process and store your personal data for the duration of your account's existence, unless you choose to delete or unsubscribe, subject to compliance with relevant laws and regulations.

What we don’t do with your personal data:

Our commitment to protecting your privacy means that we do not share, disclose, sell, rent or provide your personal data to other companies for marketing their own products or services. We also do not share your personal information with third parties for their direct marketing purposes, nor do we sell your personal information to third parties.

How do we process these data:

We process the collected data in various ways, including the use of personally identifiable information (such as name and email address) to contact you, send newsletters, and provide products and support. Non-personal data is used to improve our services. We may share your Personal Information within our organization.

  • Vartha Bharati Business Verticals (Departments)

  • Business partners;

  • Service vendors;

  • Authorized third-party agents.

What rights do you have over your data:

You have the right to access and modify the personal data you provide to us. If you have an account on our site and/or Mobile Apps or have left comments, you can view and edit your personal data by visiting your account management page. Additionally, you have the option to request that your data be deleted. However, please note that we may be required to retain certain data for security, administrative, or legal purposes.

Control of your data:

Users have the option to opt-out of receiving marketing communications from us or our external third-party business partners by clicking on the "unsubscribe" link provided at the end of any email received.

Use of your data to Target Content and Advertising:

We may use the user information we collect to promote our Site, products, or services, as well as those of third-party businesses for advertising purposes. We use the analytics collected by our systems to determine which areas of our Site you engage with most frequently, and use this information to develop targeted content and advertising that aligns with your interests.

To Provide Interactive Communications from the Site:

We may occasionally send emails or SMS to inform you about new features or promotions on the Site, and we may also use your information for marketing purposes in collaboration with our business partners, in accordance with applicable laws.

Use of your data as deemed necessary to provide services to you:

Occasionally, we may hire other companies to provide limited services on our behalf. These services may include processing and delivering emails or newsletters, analyzing our services, or processing transactions. We will only share the user information necessary for these companies to provide the service. We require these companies to maintain the confidentiality of your user information and prohibit them from using it for any other purpose.

Third party links on our site and/or Mobile Apps:

We may provide information about products and services from third parties on our website and/or Mobile Apps. It is important to note that these third party sites have their own privacy policies and we are not responsible or liable for their content or activities.

What data breach procedures do we have in place:

The protection of your personal information is of utmost importance to us. In the event of a data breach, such as loss, alteration, unauthorized disclosure or access, personal data transmission, storage or processing, we will promptly inform you as soon as we become aware of it. Vartha Bharati employs appropriate technical controls, security practices, and procedures to safeguard your Personal Information.

How you can review, update, get a copy or delete your data:

You have the right to access, modify or delete the personal information that we hold about you. You can do this by visiting your account management page or by sending an email to We will promptly respond to your request and make the necessary changes or provide a copy of your data upon request.

What if we make changes to our Privacy Policy?

We may update/modify this Privacy Policy periodically, and any changes made or new points added will be reflected on this page. Substantial changes will also be communicated through our newsletter.

What is My News?

My News feature provides personalized news feeds based on user’s content preferences and reading habits. We take the content category and geography preference from the user and provide a personalized news feed. We use a news personalization engine to understand user reading habits and continuously improve the personalized news feed. We never share this data with any third party.

What Are Cookies

By using our website and/or mobile apps, you acknowledge and accept our use of cookies as described in our cookie policy. Cookies are small files that are downloaded to your computer to enhance your browsing experience. This site outlines what information cookies collect, how we use them, and why they are necessary. although this may limit certain features and functionality of the site and/or mobile app.

For more general information on cookies see the Wikipedia article on HTTP Cookies.

How we use Cookies

We use cookies on this website and/or Mobile Apps for various purposes, which are explained below. Disabling cookies may result in the loss of some features and functionalities of this site and/or Mobile Apps, as there are no standard options to disable them without affecting the user experience. Therefore, it is recommended to keep all cookies enabled unless you are sure that you do not need them, especially if they are used to provide a service that you use.

Disabling Cookies

To prevent cookies from being set, you can adjust your browser settings (check your browser Help for instructions). However, please note that disabling cookies may impact the functionality and features of this site and/or Mobile Apps. It is advisable to keep cookies enabled unless you are certain that you don't need them.

The Cookies we set

We use cookies for managing the signup process and general administration when you create an account with us. These cookies may be deleted upon logging out, but in some cases, they may remain to remember your site preferences when logged out.

We use cookies when you are logged in so that we can remember this fact. This prevents you from having to log in every single time you visit a new page. These cookies are typically removed or cleared when you log out to ensure that you can only access restricted features and areas when logged in.

We offer a newsletter/email subscription service on our website and/or mobile apps. Cookies may be used to remember if you are already subscribed and to display relevant notifications that are applicable only to subscribed or unsubscribed users.

We may conduct user surveys and questionnaires to gain insights into our user base or provide helpful tools. Cookies may be used in these surveys to ensure accurate results and to remember who has already participated.

We may use cookies to store your user details when you submit data through forms on our website and/or Mobile Apps, such as contact pages or comment forms, to make it easier for you to engage with us in the future.

We offer customization options to enhance your experience on our website and/or Mobile Apps. To remember your preferred settings, we use cookies that store this information and can be accessed whenever you interact with pages affected by your choices.

We use tracking technology to enhance your user experience on our site and/or Mobile Apps by analyzing your journey from story to story and providing tailored recommendations.

Third Party Cookies

We may use cookies from trusted third parties in certain situations. The section below explains the types of third party cookies that you may encounter while using this site and/or Mobile Apps.

This website and/or Mobile Apps use Google Analytics, a widely used and trusted analytics solution that helps us understand how you use the site and/or Mobile Apps, and how we can enhance your experience. The cookies used by Google Analytics may track your activity on the site and/or Mobile Apps, such as the pages you visit and the duration of your stay, so that we can continue to offer engaging content.

For more information on Google Analytics cookies, see the official Google Analytics page.

We use the Google AdSense service to display ads on this site and/or Mobile Apps. This service uses a DoubleClick cookie to show you ads that are more relevant to your interests and limit the number of times the same ad is displayed to you.

For more information on Google AdSense see the official Google AdSense privacy FAQ.

If you have any concerns or questions regarding our privacy policy, please don't hesitate to contact us using the contact details provided on this website. Thank you for taking the time to read our policy and disclaimer.